The Loyalty Clause: How Law Firms Are Reinventing Client Retention
The Loyalty Clause: How Law Firms Are Reinventing Client Retention Why keeping the clients you already have may be the hottest game in legal tech, culture, and strategy. “Retention is the new rainmaking.” — Big Voodoo Interactive, 2025 In 2025, the legal industry looks like a high‑pressure pipeline: leads pour in at the top, but an alarming percentage of paying clients drip […]
